Oussama Itani / Creative Director
A complete Re-brand for Saudi Hollandi Bank. To transform what banking could be... for savvy Saudi millenials. ‘Alawwal’ is an arabic word for ‘first’.They belive that banking is a service, but people is their business. That to stay relevant, they need to listen and evolve everyday. That “first” is not a state of being it’s a state of doing.
This project is created in association with Landor Associates, Dubai.