The brand for Saudi Space Commission had previously been very closely visually aligned to Government identity norms. It did not capture the ambition and hope that the organisation has been forged around.
The Saudi Space Commission was created to promote the global benefits of space science, foster international collaboration and encourage better stewardship of the planet we call home. Spearheaded by Prince Sultan bin Salman bin Abdulaziz Al Saud, who in 1985 became the first Arab, Muslim and Saudi national to travel to space. His lifelong passion in space and its benefit to humanity has been galvanised through the creation of the agency. The Saudi Space Commission has a vision that is centred around the interests of Saudi Arabia and not solely about a space race. The purpose was to galvanise all efforts to uplift both the nation and humanity. This agenda led to the brand idea of ‘inspiring people by expanding possibility’.
Our logo is inspired by the unique voice of the Earth. As our planet emits vibrations out into the cosmos, they can be considered to be the distinct sound signatures of mother Earth. The 2012 Van Allen Space Probes recorded these sound as part of a NASA mission with renown physicist Professor Don Gurnett. Consulting with Professor Gurnett and visual technologists we were able to discover and explore the idea of developing an identity created by visualising the sound of Earth. We achieved this by taking the synthesised sound waves and filtering them through a graphic visualiser. The result is a visual language that depicts what the sound of Earth looks like.
This raw data stream of the Earth’s recording also gave life to the brandmark. It consists of linear sound bars that we looped around a virtual global sphere, and in the negative space the national symbol of Saudi Arabia, a palm tree, cam be identified.
