Dubai Airports had consolidated their brands under a single marque some 10 years ago. However the brand was barely present in the consumer space and was overshadowed by a plethora of other airport services, airline and hospitality brands. In order to have greater presence and relevance to consumers it needed to play a bigger role in enhancing their journey.
Through research, we discovered that majority of travellers who transited through Dubai were curious about the city, yet felt there was no ‘feel’ of the city within. Dubai is host to a multitude of surprising delights, and we looked to capture that in the brand.
The airport IATA code ‘DXB’ became the airport brand name. A rare occurrence worldwide. DXB is also the informal shorthand for ‘Dubai’, so the airport and the city are effectively one. The delights of the city, would then be captured inside the terminals.
The tone of voice was developed to be warm and welcoming, like a tour guide for travellers, navigating their way around the airport. It was a big shift from what had previously been a more utilitarian and corporate tone.
Its helped to differentiate the airport globally - from being world-class infrastructure to being a world class travel experience.
Transforming yesterday’s brand to prevail amongst tomorrow’s people.
Shahid is an iconic brand in the Arabic world. For decades, it has been the brand of choice during Ramadan, dominating household viewing.
As the broadcast landscape evolved, the Board realized that a revitalized Shahid was key to the future of MBC Group in its entirety, because consumer preferences were evolving rapidly from time-based viewing of broadcast programming to online and on-demand viewing of streamed programming.
Given the change in business strategy and the commitment to fundamental change across product and platform, our task was to create a singular brand positioning to try and redefine Shahid’s relevance in people’s changing lives, in order to establish Shahid as the regional leader in on-demand Arabic video entertainment.
As part of the journey towards Saudi Arabia’s Vision 2030, the merger of two of the largest banks in the region came to be a local financial ambassador; paving the way for the Kingdom and the region in general on the international financial map.
The new identity seeks to unite the forces of the two merged institutions to develop the economy and define its position as a financial flag bearer in the “Modern Saudi Arabia.”
We were task to name and design a distruptive. category-breaking brand that will redefine what adventure vacation means.
THE RIG is a place where visitors come to explore and be delighted, where families come to have fun and build new memories, a place where everyone can experience legendary Saudi hospitality and share our vibrant socieity, But most of all, a place where the adrenaline junkie can get his fix.
We created a brand that reflects the rugged and industrial nature of a rig while amping up the energetic spirit of those thrill seekers.
The brand for Saudi Space Commission had previously been very closely visually aligned to Government identity norms. It did not capture the ambition and hope that the organisation has been forged around.
The Saudi Space Commission was created to promote the global benefits of space science, foster international collaboration and encourage better stewardship of the planet we call home. Spearheaded by Prince Sultan bin Salman bin Abdulaziz Al Saud, who in 1985 became the first Arab, Muslim and Saudi national to travel to space. His lifelong passion in space and its benefit to humanity has been galvanised through the creation of the agency. The Saudi Space Commission has a vision that is centred around the interests of Saudi Arabia and not solely about a space race. The purpose was to galvanise all efforts to uplift both the nation and humanity. This agenda led to the brand idea of ‘inspiring people by expanding possibility’.
Our logo is inspired by the unique voice of the Earth. As our planet emits vibrations out into the cosmos, they can be considered to be the distinct sound signatures of mother Earth. The 2012 Van Allen Space Probes recorded these sound as part of a NASA mission with renown physicist Professor Don Gurnett. Consulting with Professor Gurnett and visual technologists we were able to discover and explore the idea of developing an identity created by visualising the sound of Earth. We achieved this by taking the synthesised sound waves and filtering them through a graphic visualiser. The result is a visual language that depicts what the sound of Earth looks like.
This raw data stream of the Earth’s recording also gave life to the brandmark. It consists of linear sound bars that we looped around a virtual global sphere, and in the negative space the national symbol of Saudi Arabia, a palm tree, cam be identified.
It’s an exciting time to be a video game developer. With new technologies and more diverse voices, there’s an opportunity to push new boundaries.
But the journey to launching a great game is not so simple. In fact, it is overwhelmingly cluttered and fragmented.
We created a brand that celebrates the power
of connectedness and conversation to drive creative leaps in game development.
PIF’s vision is to establish a pioneering EV charging infrastructure in Saudi Arabia, crucial to the nation’s green transformation and Vision 2030 mobility goals. Their mission goes beyond infrastructure—it’s about shaping a sustainable, electrified future.
The lack of EV infrastructure in Saudi Arabia presents two challenges: the need for education to overcome adoption hesitancy and the opportunity to create a world-leading system from scratch.
Our solution turns the ordinary into moments of joy. By embedding EV charging into daily life, we aim to make it a seamless, enjoyable experience in Saudi Arabia.
Creating a bold identity for a healthy meal plan service, that challenges the norm and stands amongst other player in the healthy food category.
The client didn’t want to be perceived as one more boring healthy foods delivery company, that serves bland food.
We created a brand the makes healthy eating your unexpected everyday highlight.
Binge; Shookingly Good!
Al Wefaq became the leading car rental company in Saudi Arabia by 2019. They had built a solid reputation of always going above and beyond the expected.
Their yellow branding is hard to miss at King Khalid International Airport in Riyadh and in the city.
This inspired our approach to the brand idea and naming. “We are Extra Mile people.”
SGH approached us to revive and redefine its leading position and create positive change.
The brand needed to shift…
From
Hospitals > Healthcare
Fragmented > United
Functional > Emotional
Dated > Contemporary
We helped SGH make healthcare and hospitals hospitable. The rebrand was rooted in research which suggested customers seek care and a whole-person healing approach. SGH’s new brand proposition “Caring like family” repositions SGH as a healthcare provider that balances medical expertise with heartfelt compassion in a homely environment. “We treat every patient like family so they are restored in body and revitalized in soul”.
Riyadh Art is the first national public art initiative in the Kingdom of Saudi Arabia. Riyadh Art will transform the city of Riyadh into a gallery without walls, and a creative powerhouse for the digital age.
A brand identity created to reflect Bank of Jordan’s existence to propel the people of Jordan forward. Today and tomorrow. Also their believe that everybody has the right to thrive and the potential to excel, and in driving people forward and energizing them with guidance and momentum so they become the champions of their own lives. Energetic todays makes for better tomorrows.
This project is created in association with Landor Associates, Dubai.
An Omani Global Logistics company that exists to optimise and transform the Omani logistics sector. They believe in the great potential of Oman and the company expertise and in their people. Cultivating national and local talent to manifest a strong and sustainable economy. Bringing about synchronicity and harmony through innovation and technology.
This project is created in association with Landor Associates, Dubai.
WAVO is the Middle East’s premier online TV service brought to you by OSN. We offer you a fantastic choice of original Movies, TV Series, Sports, and Live TV to enjoy. With a simple click, we carry you away to enjoy a world of high quality entertainment.
Natural Food Organic Cafe
A stylish, contemporary Asian dining destination
in Kempinski, Dubai, Palm Jumeirah
Dubai’s hottest new Peruvian restaurant
Oberoi Hotel, Dubai
Developed a brand identity for Mercato an Italian Restaurant & Cafe in DIFC, Dubai. At Mercato, we don’t just like food...we love it.
Charming Mediterranean restaurant
Kempinski, Dubai
Dhow & Anchor an English restaurant at Jumeirah Beach Hotel. This Campaign communicates the importance of having a face to face conversation while mentioning the new facelift of the D&A brand, interior and their new menu.
English and Arabic typography posters created for different communications.
This campaign was created to help drive traffic and spends at CITYWALK stores, the DSF promotion will reward 4 lucky shoppers with exclusive one of a kind rewards. Any shopper that spends at least AED 200 at any of our stores or restaurants will receive an entry form for their chance to win.
