PIF’s vision is to establish a pioneering EV charging infrastructure in Saudi Arabia, crucial to the nation’s green transformation and Vision 2030 mobility goals. Their mission goes beyond infrastructure—it’s about shaping a sustainable, electrified future.
The lack of EV infrastructure in Saudi Arabia presents two challenges: the need for education to overcome adoption hesitancy and the opportunity to create a world-leading system from scratch.
Our solution turns the ordinary into moments of joy. By embedding EV charging into daily life, we aim to make it a seamless, enjoyable experience in Saudi Arabia.