Saudi German Hospital

SGH approached us to revive and redefine its leading position and create positive change. 

The brand needed to shift…

From 

Hospitals > Healthcare

Fragmented > United

Functional > Emotional 

Dated > Contemporary

We helped SGH make healthcare and hospitals hospitable. The rebrand was rooted in research which suggested customers seek care and a whole-person healing approach. SGH’s new brand proposition “Caring like family” repositions SGH as a healthcare provider that balances medical expertise with heartfelt compassion in a homely environment.  “We treat every patient like family so they are restored in body and revitalized in soul”.