The Rig

We were task to name and design a distruptive. category-breaking brand that will redefine what adventure vacation means.

THE RIG is a place where visitors come to explore and be delighted, where families come to have fun and build new memories, a place where everyone can experience legendary Saudi hospitality and share our vibrant socieity, But most of all, a place where the adrenaline junkie can get his fix.

We created a brand that reflects the rugged and industrial nature of a rig while amping up the energetic spirit of those thrill seekers.